• BTFP •
What is B2B?
The
Business
to Business (B2B)
programme for natural ingredients is designed to significantly increase
the opportunities of exporters to make direct contacts with European
buyers in the cosmetics, pharmaceutical and health care industries. The
aim is to assist companies gain a firm and lasting position on the EU
market by creating linkages between buyers and sellers. Those linkages
are facilitated by two international experts on natural ingredients who
actively promote the offer of the exporters among European buyers.
The B2B
programme for natural ingredients was launched in June 2005, and is a
joint activity of
CBI
and
UNCTAD/BioTrade
Facilitation Programme
(BTFP) in close collaboration with partner organisations
in the beneficiary countries (namely, BioTrade National Programmes and
Export Promotion agencies). The B2B programme complements other
technical assistance activities such as business development and trade
fair participation.
UNCTAD/BTFP has added to the CBI export promotion programme and the
capacity of companies to produce and trade
innovative value-added
ingredients derived from native biodiversity.
UNCTAD/BTFP also delivers technical assistance to entrepreneurs and
their value chains, in order to
apply the
BioTrade principles and
criteria to
sustainably
manage the natural resources of such ingredients.
How does
B2B work?
Some of the assistance provided is in support of other UNCTAD/BTFP
or CBI activities such as trade fair participations. The B2B
programme consists mainly of:
-
Assisting
exporters in compiling both technical and promotional information in
such a way so as to satisfy EU requirements of quality and safety as
well as attract buyers.
-
Compiling a
consolidated portfolio of products of reliable sources and important
added-value features. Disseminate such information among buyers in
Europe.
-
Establishing contacts between
exporters and European companies interested in a specific product
(through visits to potential buyers in Europe by international
consultants representing the beneficiary companies, visits to
industry associations, trade missions to exporting countries,
emails, telephone calls, among others).
-
Assistance to exporters in
planning and executing trade visits.
-
Intermediary
services in dealing with (potential) buyers (upon exporters'
request)
